Perchè nel marketing il ROI non funziona più?

Lose control of your marketing: Why marketing ROI measures lead to failure è un nuovo free ebook di David Meerman Scott.

Clicca qui per visualizzare e scaricare l'ebook.

Alcuni spunti dal libro:
A World Wide Rave is when people around the world are talking about you, your company, and your products

Here are some questions that can help you learn to measure a World Wide Rave:
1. How many people are getting exposed to your ideas?
2. How many people are downloading your stuff?
3. How often are bloggers writing about you and your ideas?
4. (And what are those bloggers saying?)
5. Where are you appearing in search results for important phrases?
6. How many people are engaging with you and choosing to speak to you about your offerings?

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