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Una semplice e chiara presentazione del Word of Mouth Marketing.
Ulteriori stimoli sono rintracciabili su Society for Word of Mouth social network di professionisti ed appassionati e WOMMA, Word of Mouth Marketing Association, sito ricco di articoli, glossario, bibliografia e alcuni casi.
Disponibili on line diversi papers:
Word of Mouth: Conceptual Model di Martin Oetting e Frank Jacob
The New Rules of Viral Marketing di David Meerman Scott
The word on Word of Mouth di Dave Balter
Word of Mouth: Joining the Movement to Measurably Improve Your Business da bazaarvoice
The Word of Mouth Manual, Volume II
WOM101 A basic guide to word of mouth della associazione inglese
Perceptions, Practices & Ethics in Word of Mouth Marketing di bold mouth
Influencing the Influencers: How Online Advertising and Media Impact Word of Mouth da doubleclick
How To Build A Word-Of-Mouth Marketing Campaign da forrester
Un ebook sul Buzz Marketing, il Word of Mouth e il Viral Marketing da hagakure.
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