Google ha cambiato il modo di pensare al marketing ed al business più in generale.
Everything I know about marketing I learned from Google è una bella presentazione-ebook tratta dall'omonimo libro di Aaron Goldman.
In sintesi le 20 lezioni apprese da Google:
1. Relevancy rules
2. Tap the wisdom of the crowds
3. Keep it simple, stupid
4. Mindset matters
5. Be where your audience is
6. Don't interrupt
7. Act like content
8. Test everything
9. Track everything
10. Let the data decide
11. Brands can be answers
12. Your unique selling proposition is critical
13. Your competition is broader than you think
14. You can learn a lot from a query
15. Sex sells
16. Altruism sells
17. Show off your assets
18. The more shelf space, the better
19. Make your company a great story
20. Don't rely on search engine marketing alone.
Everything I Know About Marketing I Learned From Google
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