Social Media Marketing GPS: un free ebook

Social Media Marketing GPS è un interessante free ebook pubblicato da Diva Marketing Blog nato dalla collaborazione di 40 esperti intervistati tramite twitter.

L'ebook è composto da 12 capitoli utili a comprendere le potenzialità del social media marketing attraverso una sintetica esposizione di ciò che davvero conta.

Clicca qui per visualizzare e scaricare l'ebook.

Sotto alcuni tweet tratti dalle interviste:

And when you stop to think, conversations are also what marketing is about. It’s not just about messages and targets. – Shel Israel

Why Social Media? People are talking and we better be listening and engaging the conversation. “Markets are conversations.” - Paul Chaney

SM is about trust & trust must be earned. Once lost, trust is hard to recover. In SM, there may be no second chance to recover it. - Wayne Hurlbert

Microbloggers can be influencers, not because of number of followers but authority and credibility earned over time. - Connie Reece

The secret sauce for the perfect pitch: relevance, respect, brevity, clarity and adding value. - Susan Getgood