Engagement: Understanding It, Achieving It, Measuring It di Keith Wiegold and Joe Pulizzi è un utile free white paper che esplora le dinamiche per realizzare una efficace strategia di engagement.
“Engagement is creating the heightened state where a customer connects with a brand through a true experience related to shared core values. It is reciprocated by the customer and is a long term connection that must be nurtured over time”.
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