Brands post digital landscape

Alcune interessanti e stimolanti riflessioni di Helge Tennø sui nuovi territori dei brand attraverso il marketing digitale ed i social media.

5 ideas/suggestions:
1. Marketing online has to impact how people feel about the brand. (it’s about ideas, not technology).
2. Build direct relations.
3. Be a conscious and active part of the every day life ecosystem – from at home, and out there, to in store.
4. It’s about them, not you – create contextual value.
5. Confusing social media with media.

This is not the time for Big Lazy Brands

View more documents from Helge Tennø.