Una interessante ricerca sul proximity advertising realizzata da Scarborough Research.
Qui il report.
Alcuni highlights dal report:
• 91% of teen shoppers notice poster display ads at the mall
• 85% notice hanging advertising banners
• 77% notice sampling
• 58% notice promotional events
• 57% notice TV/video screens
• 48% notice interactive displays/kiosks
• 31% notice moving images projected on the floor or walls
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