Social Marketing Road Map

Una interessante mappa sulla strategia per il social media marketing pubblicata da Marketing Sherpa.
The Social Marketing ROAD Map consists of:
- Research
monitoring target audience dialogue about brands and competition.
- Objectives
defining objectives aligned with target audiences and social metrics.
- Actions
creating a social marketing strategy with a definitive plan of action.
- Devices
deploying social platforms based on audience, objectives and strategy.

Qui un estratto in pdf di approfondimento del modello.

Clicca sull'immagine per ingrandirla.

Qui e qui due interessanti post di approfondimento e di riflessione di Brian Solis.